EMasters’ vision is to build a community of businesses rooted in authentic partnerships that are nurturing, sharing & respectful…  as inspired by M Scott Peck in his seminal work “Community Building in Business”.

EMasters & Her Partners Provide Micro & Small Businesses in the Lifestyle Niche with a Suite of Affordable Internet Marketing Solutions to…  Design, Build and Maintain Your Online Store + Market and Promote Your Products & Services.

EMasters is a particularly good fit for…

• micro and small businesses offering digital products/services to the wellness, travel, counseling and coaching niches supporting the wellbeing of mind, body & spirit
• new and emerging fashion & lifestyle brands

Because we deeply understand that the ongoing process of marketing your products & services—or maintaining your online store—can be a huge drain on your time & resources…  EMasters’ solutions are specially crafted to support you in these areas, so you have more time to devote to your content creations, your designs, your creativity.

We also offer a marketing model that is harmonious and organic.  Our promotions are centered around compelling storytelling and authenticity to enhance value creation.  Hence, we don’t use incessant, intrusive ads & popups — and we don’t buy hits, click-throughs, followers or subscribers.

A brief history of EMasters…

EMasters was started in 2002 as a viral internet marketing experiment.  We then shifted to providing design services and also started an ezine.  When the design services took off, we decided to stop the ezine publication to focus purely on the former.  In 2016 we started an online store, which provided us with valuable hands-on learning experience about the backend & promotional challenges of e-commerce.  In 2021, we revived our ezine as a platform to build & promote synergistic brands & businesses.

Where we are today…

Drawing from our 2-decade collective experience in internet marketing, web design (Design by Shoi), ecommerce (Nusantara Collection) and ezine publishing (It’s My Life)…  we are now able to evolve EMasters into a new business model that encompasses these component assets.

At the present time, EMasters offers a suite of affordable Internet Marketing Solutions to Design, Build, Maintain, Market + Promote online stores serving the wellness, travel, counseling, coaching, fashion & lifestyle marketplace…  helping these niche businesses & brands develop value-added products & services at strong price points.

It’s My Life
Lifestyle e-Magazine

A Celebration of Diversity…

It’s My Life tells beautiful stories of harmony in diversity…  across the different cultures, destinations & artisanal traditions from around the world.  At the very heart of this narrative is our evolving vision for It’s My Life…  a vision founded on harmony & inclusivity and a remembering of old values from a saner past.

It’s My Life is a tranquil space—like a peaceful japanese tearoom—where readers can leisurely read & shop the stories.  It’s also an uncrowded stage where businesses & brands can be seen and heard…  where you can tell your story to a captive audience.

Our stories are published on the magazine site…

We also send email editions to our subscribers…

Design by Shoi
Web & Graphic Design Boutique

Working Mindfully & Lovingly to Provide a Haven for Those Who Appreciate Well-Conceptualized Designs, Well-Managed Projects and Timely Deliveries… Executed Without Stress, Drama or Indifference…

Design by Shoi has been serving small & micro businesses, solopreneurs & authors since 2002.

Our mission is to provide a trusted one-stop design & web support service for business owners.  We are organically expanding our suite of offerings to encompass design, backend support (web maintenance, and more), and ecommerce (building beautifully branded online stores for businesses & brands).

Join Shoi’s mailing list to receive exclusive offers, collaboration opportunities, latest news & product launches…

Nusantara Collection
Fashion & Lifestyle Online Store

Curated Luxury from Around the World…  Handcrafted & Accessible…

Nusantara is an alternative way to explore & shop luxury items online.  Our platform is a space of tranquility for you to leisurely discover forever favorites, modern heirlooms & investment pieces for your wardrobe, home & wellbeing.

You’re making mindful & meaningful purchases to treasure for years to come…  while supporting heritage craft so they do not disappear from the face of this earth.

Walking The Road Less Traveled
Raymond’s Blog

“As you start to walk on the way, the way appears.” ~ Rumi

This blog documents Raymond’s journey in exploring the seminal works of M Scott Peck of “Community Building in Business”.

The Spiritual Realist in Business
Facebook Group

Ask questions.  Share insights.  Join the conversations.

Conversations & discussions for the “Walking The Road Less Traveled” blog are held in this FB Group.

We invite you to join us in the group if you have questions or wish to discuss any blog post or topic.