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{Ref. The Nusantara Story, parts 1, 2 and 3}

When the Covid pandemic and lockdown hit in 2020, Nusantara Collection had achieved a workable business model subject to testing promotions and the sales processes.  However, we couldn’t get a stable backend.  And this was an area that we had almost no experience in.  So it was extremely daunting to dive into that arena.  Plus our reserves had also run dangerously low.  But the lockdown actually saved us.  With everything ground to a halt, we decided to jump in and figure the backend out for ourselves.  This led us on a journey that circumnavigated the world.  We were led astray, time and time again, by ‘backend specialists’.  One part got fixed and another broke… again and again… until we began to learn how to manage the backend processes engaging different team members.  Finally, we achieved a stable backend and then we began looking at the promotions again in with the relaunch of “It’s My Life” e-magazine in 2021.  {Ref. Walking the Road Less Traveled}

So it seems we have come a full circle over nearly 2 decades.  So what have we learned that can make a difference this time around?

Over the years I have practiced emptying and bracketing as taught by M Scott Peck and it has taken me this far.  During this time I have also learned to better manage the senseless chattering in my mind and my acts of self-sabotage.  I also learned from the exercises of emptying and bracketing between Shoi, Prem and myself.  To appreciate the different talents and viewpoints and to have a clearer picture of the elephant in the room.  {Will write more on this in a future post.}

An aside:  {Ref. The Nusantara Story, part 2}  When Prem started churning out the numbers, it raised many questions that remain unresolved to this day.  The questions are how will the financial model based on a revenue stream square with the realities of nurturing a design team?  My understanding of business is there are cycles, and interest payments to investors compound exponentially.  And since this is a ‘start-up’ (my first in fact)… is there a model that honors and values the contributions of each and every member?  That’s what Scott attempted in his seminal work of “Community Building in Business”.  In his book, he gave many examples of creating environments where the stakeholders are seen and heard.

However, Prem’s numbers did not show me how that could be achieved within his financial model.  So this raised the question of business structure/model and its impact on building a community in business.  Unfortunately, we have lost Prem to cancer and so I have started a forum called The Spiritual Realist in Business to see if there are others asking these questions too.  Note:  This is not merely an esoteric exercise.  From my previous experience in business, I’ve come to the realization that businesses are difficult to stabilize unless the business model/structure is able to measure and value the inputs of those that have contributed to its success.

So at this point, we continue joining the dots via our e-magazine It’s My Life of which there is good traction.  In my mind, I still hear the many voices from back in the early 2000s — their excited voices, their hopes and dreams — and hopefully things will turn out better this time around if we can but recall all the lessons along the way, join the dots and see that elephant in the room.  And since this is essentially a start-up, perhaps we can finally create that amazing vision of M Scott Peck.  It seems like we have come full circle, many dead ends, many turnarounds.  Are we perhaps now only taking the first steps in walking the road less traveled?

But as for Nusantara, that’s a journey we will have to bracket for the time being until such time it is ready to journey again.  In the Nusantara journey, we have found out a few things.  We are unable to handle the supply chain, logistics, etc that are part of the essential services of an e-commerce retail store.  We just don’t have the expertise nor the energy to manage all those moving parts.  On the converse, we now have much greater insights into the pain points of the creatives who are attempting to make an impact in this arena.