EMasters & her Partners also provide micro & small businesses in the lifestyle niche with a suite of affordable Non-Platform Internet Marketing Solutions… to Design, Build and Maintain their online stores… and to Market and Promote their products & services.
Our Team…
Raymond Siew
Managing Partner | Principal
As an entrepreneur, Raymond’s firsthand knowledge and personal insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.
Raymond graduated from City & East London College in Optics and worked for Dollond & Aitchison (UK), the largest optical house in Europe with over 600 branches in the UK; he also worked in For Eyes, the fastest-growing optical chain in the UK during the late ’80s and also the first optical house to go for public listing. Shortly after returning to Malaysia in the 1990s, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company.
In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia. His portfolio covered the group’s construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate-level contracts in Malaysia.
Raymond started EMasters in 2002 and is currently responsible for the development of EMasters and her suite of services, partnerships & assets. He writes the Walking The Road Less Traveled blog, documenting his journey in exploring M Scott Peck’s seminal works on Community Building in Business.
He also developed a successful business model for designbyshoi.com …and is now in the process of advancing nusantaracollection.com, where he undertakes business development for their online store and It’s My Life lifestyle e-magazine.
Raymond was the Mind Coach (non-technical) for the Malaysian Chess Team. However, Raymond’s favorite game remains bridge.
Shoi-Yean Mak
Partner
Shoi is a professional designer and an experienced project manager. She has been marketing on the internet for two decades.
In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide — from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.
She now curates for Nusantara Collection, an online fashion & lifestyle store… and is the editor of It’s My Life, their lifestyle e-magazine.
She also heads Design by Shoi, a web & graphic design boutique. Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002. Her forte is designing elegant websites & online stores and visual branding.
Yusuf Abdul Rahman
Legal Adviser
Yusuf graduated with LLB (Hons), University of Malaya in 1981. He first started his career as Legal Officer of PETRONAS, and then was Legal Adviser and Company Secretary of The Pacific Bank Berhad.
As Manager of Corporate and Legal Affairs — and subsequently General Manager of Corporate Affairs — at Faber Merlin Malaysia Berhad and Landmarks Holdings Berhad (both public listed companies), Yusuf was in charge of corporate restructuring and recovery of the respective groups. He was also in private practice and later General Legal Counsel of the Hopetech Group of Companies and CEO of the Songgoritty Group.
Yusuf is a member as well as past Hon. Secretary of Suarah Petroleum Group. He is now Chairman and Director, Legal and Corporate Affairs of Rareum Bhd, Suarah Petroleum Ventures Bhd and Lyric Labs Sdn Bhd. He is also CEO/Chief Consultant of Rareum Consultancy Group PLT, a corporate recovery and management consultancy.
In addition to being well-versed in oil & gas law, mining law, banking & corporate law, land law & IT law amongst others, he has also been involved in business development of innovative high tech eco-friendly sustainable solutions in engineered wood for building, nano-metals manufacturing, blockchain technology, IT solutions, translation services, oil and gas and agro-industry.
Our Partnerships…
It’s My Life
Lifestyle e-Magazine
A Celebration of Diversity…
It’s My Life tells beautiful stories of harmony in diversity… across the different cultures, destinations & artisanal traditions from around the world. At the very heart of this narrative is our evolving vision for It’s My Life… a vision founded on harmony & inclusivity and a remembering of old values from a saner past.
It’s My Life is a tranquil space—like a peaceful Japanese tearoom—where readers can leisurely read & shop the stories. She’s also an uncrowded stage where businesses & brands can be seen and heard, telling their stories to a captive audience.
Our stories are published on the magazine site…
We also send email editions to our subscribers…
Design by Shoi
Web & Graphic Design Boutique
Working Mindfully & Lovingly to Provide a Haven for Those Who Appreciate Well-Conceptualized Designs, Well-Managed Projects and Timely Deliveries… Executed Without Stress, Drama or Indifference…
Design by Shoi has been serving small & micro businesses, solopreneurs & authors since 2002.
Shoi’s mission is to provide a trusted one-stop Design & Web Support service for business owners — her evolving suite of in-house offerings encompasses design (websites, graphics), e-commerce (online stores), and web support (site maintenance, and more). Additionally, through her partnerships, Shoi’s clients can also access organic & authentic solutions to Market & Promote their products & services on the beautiful new stores she has designed & built for them.
Join Shoi’s mailing list to receive exclusive offers, collaboration opportunities, latest news & product launches…
Nusantara Collection
Fashion & Lifestyle Online Store
Lovingly Curated Objects of Handcrafted Luxury… Timeless & Accessible…
Nusantara is an alternative way to explore & shop handcrafted luxury online. Her concept of “timeless & accessible luxury” holds no allegiance to trends or prerogatives.
Nusantara is a space of tranquility for you to leisurely discover forever favorites, modern heirlooms & investment pieces for your wardrobe, home & well-being.
You’re making mindful & meaningful purchases to treasure for years to come… while supporting heritage craft so they do not disappear from the face of this earth.