EMasters Provides Micro & Small Businesses in the Lifestyle Niche with a Suite of Affordable Internet Marketing Solutions to…  Design, Build and Maintain Your Online Store + Market/Promote Your Products/Services.


Raymond Siew
Managing Partner | Principal

As an entrepreneur, Raymond’s firsthand knowledge and personal insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.

Raymond graduated from City & East London College in Optics and worked for Dollond & Aitchison (UK), the largest optical house in Europe with over 600 branches in the UK;  he also worked in For Eyes, the fastest-growing optical chain in the UK during the late ’80s and also the first optical house to go for public listing.  Shortly after returning to Malaysia in the 1990s, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company.

In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia.  His portfolio covered the group’s construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate-level contracts in Malaysia.

Raymond started EMasters in 2002 and is currently responsible for the development of EMasters and its suite of services, partnerships & assets.  He also developed a successful business model for designbyshoi.com  …and is now in the process of advancing nusantaracollection.com, where he undertakes business development for their online store and It’s My Life lifestyle e-magazine.

Raymond was also the Mind Coach (non-technical) for the Malaysian Chess Team. However, Raymond’s favorite game remains bridge.

Shoi-Yean Mak

Shoi is a professional designer and an experienced project manager.  She has been marketing on the internet for two decades.

In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room.  She then moved on to manage a London-based fashion house, coordinating their businesses worldwide — from manufacturing in China to retail outlets all across Europe and the US.  When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.

She now curates for Nusantara Collection, an online fashion & lifestyle store…  and is the editor of It’s My Life, their lifestyle e-magazine.

She also heads Design by Shoi, a web & graphic design boutique.  Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002.  Her forte is designing elegant websites & online stores and visual branding.

Partnerships & Assets…

It’s My Life
Lifestyle e-Magazine

A Celebration of Diversity…

It’s My Life tells beautiful stories of harmony in diversity…  across the different cultures, destinations & artisanal traditions from around the world.  At the very heart of this narrative is our evolving vision for It’s My Life…  a vision founded on harmony & inclusivity and a remembering of old values from a saner past.

It’s My Life is a tranquil space—like a peaceful japanese tearoom—where readers can leisurely read & shop the stories.  It’s also an uncrowded stage where businesses & brands can be seen and heard…  where you can tell your story to a captive audience.

Our stories are published on the magazine site…

read latest stories

We also send email editions to our subscribers…

view latest email editionsign up for the free e-magazine

Design by Shoi
Web & Graphic Design Boutique

Designing for Small & Micro Businesses, Solopreneurs & Authors since 2002…

Design by Shoi works mindfully & lovingly to provide a haven for those who appreciate well-conceptualized designs, well-managed projects and timely deliveries…  executed without stress, drama or indifference.

Our mission is to provide a trusted one-stop design & web support service for business owners.  We are organically expanding our suite of offerings to encompass design, backend support (web maintenance, and more), and ecommerce (building beautifully branded online stores for businesses & brands).

visit design by shoi

Join Shoi’s mailing list to receive exclusive offers, collaboration opportunities, latest news & product launches…

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Nusantara Collection
Fashion & Lifestyle Online Store

Curated Luxury from Around the World…  Handcrafted & Accessible…

Nusantara is an alternative way to explore & shop luxury items online.  Our platform is a space of tranquility for you to leisurely discover forever favorites, modern heirlooms & investment pieces for your wardrobe, home & wellbeing.

You’re making mindful & meaningful purchases to treasure for years to come…  while supporting heritage craft so they do not disappear from the face of this earth.

visit nusantara collection