Raymond Siew

Managing Partner

As an entrepreneur, Raymond Siew’s firsthand knowledge and personal insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.
Raymond graduated from City & East London College in Optics and worked for Dollond & Aitchison (UK), the largest optical house in Europe with over 600 branches in the UK; he also worked in For Eyes, the fastest-growing optical chain in the UK during the late ’80s and also the first optical house to go for public listing. Shortly after returning to Malaysia in the 1990s, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company.
In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia. His portfolio covered the group’s construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate-level contracts in Malaysia.
Raymond started EMasters in 2002 and successfully turned EMasters into a profitable company in 2007. He is currently responsible for the development of EMasters and its suite of services.
He was also the Mind Coach (non-technical) for the Malaysian Chess Team and successfully coached and raised national chess players from scratch, identifying talent and nurturing them to the very top of the pinnacle in Malaysia. However, Raymond’s favorite game remains bridge.



Shoi-Yean Mak

Partner | Creative Director

Shoi is a professional designer and an experienced project manager. She started her journey in the British Broadcasting Corporation UK (Politics & Current Affairs News Room) as an Administrative Assistant in mid-1980. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide, from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.
Shoi has been marketing over the www for well over a decade. Her experience includes the development and design of promotional materials, graphics & marketing websites. In 2008, she was the publisher/editor of “It’s My Life” and “in-the-loop”, EMasters’ lifestyle and business ezines with sponsored advertising. Shoi also conceptualized and co-developed EMasters’ viral distribution system & network and created EMasters ECourses as a viral marketing vehicle to launch a wide range of EMasters’ Internet-based in-house brands as well as its joint ventures.
She currently heads Design By Shoi — a web & graphics design boutique offering custom-tailored design solutions primarily to netpreneurs in the US & Canada. Design By Shoi is EMasters’ creative arm. Shoi also curates for Nusantara Collection, a fashion & lifestyle store.