EMasters Offers Niche Marketing & Promotional Services to Help Selected Micro & Small Independent Online Business Owners of Fashion & Lifestyle Brands Access a Wider Global Audience.

Drawing from their 2-decade experience in viral online marketing & web design as well as their partnerships & assets, EMasters is now evolving into an Online Media Company.





Raymond Siew

Managing Partner | Principal

As an entrepreneur, Raymond Siew’s firsthand knowledge and personal insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.
Raymond graduated from City & East London College in Optics and worked for Dollond & Aitchison (UK), the largest optical house in Europe with over 600 branches in the UK; he also worked in For Eyes, the fastest-growing optical chain in the UK during the late ’80s and also the first optical house to go for public listing. Shortly after returning to Malaysia in the 1990s, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company.
In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia. His portfolio covered the group’s construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate-level contracts in Malaysia.
Raymond started EMasters in 2002 and is currently responsible for the development of EMasters and its suite of services, partnerships & assets. He also developed a successful business model for designbyshoi.com …and is now in the process of advancing nusantaracollection.com, where he undertakes business development for their online store and It’s My Life lifestyle e-magazine.
Raymond was also the Mind Coach (non-technical) for the Malaysian Chess Team. However, Raymond’s favorite game remains bridge.



Shoi-Yean Mak


Shoi is a professional designer and an experienced project manager. She has been marketing on the internet for two decades.
In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide—from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.
She now curates for Nusantara Collection, an online fashion & lifestyle store… and is the editor of It’s My Life, their lifestyle e-magazine.
She also heads Design by Shoi, a web & graphic design boutique. Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002. Her forte is designing elegant websites & online stores and visual branding.


Partnerships & Assets


Design by Shoi

Graphic, Website & Online Store Design

Designing for Small & Micro Businesses, Solopreneurs & Authors since 2002…
Design by Shoi works mindfully & lovingly to provide a haven for those who appreciate well-conceptualized designs, well-managed projects and timely deliveries… executed without stress, drama or indifference.
Visit Design by Shoi  
Join Shoi’s mailing list to receive exclusive offers & gifts, inspirations, latest news & product launches… plus $30 off your next design package.
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Nusantara Collection

Fashion & Lifestyle Online Boutique

Handcrafted & Artisanal Pieces of Accessible Luxury…
Nusantara Collection’s lovingly curated items are a re-discovery of the rich handcrafting traditions of the southeast asian region of Nusantara (and beyond).
Visit Nusantara Collection


It’s My Life

Lifestyle e-Magazine

A Celebration of Diversity…
“It’s My Life” brings you stories of harmony in diversity… in the different cultures, destinations & artisanal traditions from around the world.
Explore It's My Life  
Sign up for the FREE “It’s My Life” e-Magazine for beautiful stories, latest news, exclusive offers and more… delivered straight to your email inbox.
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Read latest issue


Walking The Road Less Traveled

Raymond Siew’s Blog

Ray shares his observations and little snippets of wisdom gleaned from introspection & personal experiences… as he journeys on the road less traveled.
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