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The Nusantara Story series: I hope from the examples in the stories, it will appear more apparent that if our financial model is unable to “see” the realities in the Artisanal World there will be a disconnect. Each discipline comes from a perspective. The supply chain, finance, logistics, marketing, design and backend. Each sees the World in its own unique way. And there are also different personalities, personal circumstances, stages of spiritual journey and understanding of business.

But collectively we are the business. And to the extent we “see” each other or not “see” each other… that makes up the de facto “business model”. Essentially a “business model” is nothing more than the possibilities that a “Team” can achieve, given the core skillsets, level of communication and the collective “Vision”. None can do it alone, but to the extent we are unable to communicate our perspectives we are unable to see that elephant in the room.

And that will affect decision-making. For decisions are made according to our perception of what that elephant looks like. It will affect how we prioritize, it will affect the order we do things. For instance, in our case, the backend kept breaking. And if that happens then it doesn’t matter how well the other parts perform, the business will fail.

Every part is connected. If Finance cannot see the struggles of the Artisans, then the Artisans won’t be able to thrive because Artisanal arts and their development is the function of an evolving self-identity of the artists and our appreciation of that work reflects on their sense of self-worth and creativity.

In the last part of The Nusantara Story, I said the pandemic “saved” us. What I meant was it allowed both Shoi and me to really go back and re-examine all the parts. Which parts worked and which didn’t. And why? As we joined the dots and began to see the bigger picture the cognitive dissonances subsided. And the World became a little less Kafkaesque. With a clearer perspective, a roadmap of the next steps emerged. We began to see how the different parts interconnected and our roles within the model of that elephant in our small but collective room.

A side note. Prior to this both Shoi and I worked on different tracks. Perhaps an example of a conference we both attended may indicate our different thinking paradigms. After the conference we compared notes. I would go “that speaker contradicted himself on points 1,5 and 7”. And Shoi would say, “he sounded honest”. She’s visual and I see systems/models etc. But our efforts to “see” each other better enriched us both. And it’s still an ongoing process.

However, this is still not yet truly the beginning of the journey. For that first step we have to look at Meditation in the Eye of the Storm (Part 2). For there is where we meet our inner child and begin to have a conversation with the assumptions formed in childhood and the traumas that locked in certain responses. “The Limbic Loop”. But this time around we should have a more informed conversation with our inner child as an adult knowing how the “World” truly works from a wider perspective. For much growing up would have taken place when more and more dots joined.



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