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Timeframe — from mid-June 2018 to 31st December 2022.

With insights from the potential investor and Prem, Nusantara was up by June 2018 — an ad hoc supply line was established, the website was up, and testing & commissioning done with the first test sale executed flawlessly.  All that was needed now was an organic sale and I would have achieved proof of concept.

And then the backend broke.  At first, we thought that was a minor glitch but the problem got worse — with every attempted fix, more things broke.  And it stayed that way till the start of Covid in early 2020 and we were in lockdown.

We started out with a working Team of 5 in 2016 for Nusantara Collection with the core skillsets and an interested investor.  We ended up at the start of the Covid lockdown with just me, Shoi and her design team doing a deep dive into the backend with very limited knowledge of that universe.


It is said that before entering the sea
a river trembles with fear.
She looks back at the path she has traveled,
from the peaks of the mountains,
the long winding road crossing forests and villages.
And in front of her,
she sees an ocean so vast,
that to enter
there seems nothing more than to disappear forever.
But there is no other way.
The river can not go back.
Nobody can go back.
To go back is impossible in existence.
The river needs to take the risk
of entering the ocean
because only then will fear disappear,
because that’s where the river will know
it’s not about disappearing into the ocean,
but of becoming the ocean.
~ Kahlil Gibran ~

By the time the lockdown had ended, we were in a very different World.  The earlier cost structures of logistics, storage and tax had changed dramatically.  And so we decided to put Nusantara Collection on hold till we have better line of sight.

So what had changed?  Our design team now has capabilities for both front- and back-end work.  We now have much deeper insights into the e-commerce trading models.  And finally, we are now able to focus on our original remit of marketing on the WWW which we were unable to do because of challenges since 2016.

Many changes have taken place in the WWW since 2002 (when we first started as a viral marketing company, and then as an ezine publisher).  It appears that the platforms that started sprouting from the mid-2000s had, in their infinite wisdom, upended the Advertising and Marketing models  —  ref. Marketing 101

From that new understanding we brought back our old ezine, It’s My Life, as well as started my new blog, Walking The Road Less Traveled.

We seem to have now come full circle but we are not at the same point. Even as we enter the ocean we now find ourselves providing non platform marketing services for SME’s in the lifestyle niche.

To be continued…  The Nusantara Story is an ever-evolving one.  While we have put the collection on hold for the time being, we are in constant discussions with potential partners.  If our story resonates with you I welcome a conversation on our Facebook forum, The Spiritual Realist in Business.  I hope to see you there.