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“As you start to walk on the way, the way appears.”  ~  Rumi

( Reference:  The Nusantara Story — Please read the series )

As we walk, the way opens…  The key word is walk and the key operation is joining the dots.

Once the Business Model is premised on value creation — as opposed to rent-seeking — a profound energetic change occurs.  ‘Success’ is now dependent on cooperation, even healthy competition, to see the bigger picture and to create value, as opposed to silo/tunnel vision and inbuilt dysfunction.  It’s now about being the best that we can be.  And that is only possible if we are valued and seen.

And the Tao (movement in stillness) can now begin to operate.

Note:  By “joining the dots” I mean the integration of our mind, spirit & body — ie. understanding the psychological, spiritual and physical consequences of each decision along the walk.  For we are one being.  Without this integration, we will live fractured lives with its concomitant consequences.

So let’s do a quick recap of The Nusantara Story, Part 2 to see if there is any ‘evidence’ to support Rumi’s quote above…

In retrospect, I realize I would not have been able to peer beyond the financial maze without deep insights provided by Prem.  But it wasn’t me who sought him out, he just ‘appeared’ — Could it have been synchronicity or serendipity?

When Prem’s numbers rolled in I experienced my first major cognitive dissonance — How I envisioned the path forward and the numbers & timeframes could not be reconciled.  So do I continue on the road less traveled or return to mainstream?

I decided to take another step into the unknown…

Had not the person in charge of retail relocated to London… I would not have been thrust into an ‘alien world’, nor taken initial glimpses into the ‘world of creatives/artisans’ trying to express themselves while trying to etch a living in the ‘business world’.  Both events enriched and stretched my mind by introducing fresh perspectives.  And there was perhaps a little growth.

But it was when the store’s backend crashed — The Nusantara Story, Part 3 — that was the acid test.  Here, I experienced mind-numbing fear.  I’m technophobic (some inner child issues here).  This was also an area where it would require Shoi and me to work closer than we’d ever done before, for it required our combined and integrated knowledge to navigate.  It would require my understanding of project management + Shoi’s frontend technical knowledge to work with a brand new backend team.  And arguably, we might have avoided that if it was not for the Covid lockdown… for although we’d always worked well together, we relate to the world through different prisms.  And in the deepening of our communication, we were led to a different level of value creation and teamwork.

And also a deeper understanding of the Tao.  With each cognitive dissonance I reconciled, I grew… I was able to see a little further and became less resistant to flow.  The more dots I joined, the more dots joined.  I was learning to reduce my resistance to change and beginning to get into the flow — ergo I was beginning to find stillness in movement as there were fewer fears of the unknowns as I grew and healed with each step along the walk.  And I was learning to trust the process as our communication and teamwork improved.  As the dots join — along the walk on the road less traveled — I’m seeing what Scott was alluding to in Community Building in Business.  And so far, the Universe somehow brings me the very person and lesson I need to take the next step when I am ready…


It is said that before entering the sea
a river trembles with fear.
She looks back at the path she has traveled,
from the peaks of the mountains,
the long winding road crossing forests and villages.
And in front of her,
she sees an ocean so vast,
that to enter
there seems nothing more than to disappear forever.
But there is no other way.
The river can not go back.
Nobody can go back.
To go back is impossible in existence.
The river needs to take the risk
of entering the ocean
because only then will fear disappear,
because that’s where the river will know
it’s not about disappearing into the ocean,
but of becoming the ocean.
~ Kahlil Gibran ~

And perhaps now I am ready to meet the ocean — Non-Platform Marketing.

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Namaste.